In a world of growing global competition and mass-produced bridal wear, it’s becoming increasingly challenging to retain a brand’s essence while remaining relevant and accessible.
Shannon Pittman, Head Designer at the esteemed Bo &Luca, however has managed to walk this tight rope gracefully through the years.
In 2018, Pittman released a diffusion brand, TEMPLE by Bo & Luca which gave rise to a sublime wedding gown collection which was imbued with the spirit and quality of Bo & Luca but at more accessible price points.
This year, she’s brought out her biggest and boldest TEMPLE Collection to date. “Being a small team means that we come into daily contact with information from the outside world; our global stockists, our online brides and through our ongoing market research,” she explains. “We stepped back and listened to the feedback for this TEMPLE Collection. We saw need for feminine, simple, structured and minimalist silhouettes in three key fabrications. But with global economies being in disarray, the modern-day bride is often bound by her strict budget and isn’t prepared to skimp on quality".
Our response to this was to create a TEMPLE collection that was still bound by the Bo & Luca quality promise but was more inclusive of brides financial means.
She adds, “Bo & Luca have always been and always will be made from 100% silk and be 100% hand-beaded which doesn’t allow for much room on their accompanying price tags— couture comes at a price! However, creating a diffusion brand in TEMPLE meant more room for experimentation regarding fabrications and production methods used to reduce costs without necessarily reducing the quality- in essence we’re creating affordable luxury."
Staying true to this vision ultimately led to the new collection being distilled into TEMPLE: MINIMAL, LACE and BEADED. Shannon’s vision is to create a world where the thought of becoming a Bo & Luca brides is not just a dream but a possibility. She elaborates,“ Every bride deserves to look and feel like the best version of herself on her wedding day. We believe that Temple opens this door to the “every bride” and we are delighted to share it with the world.”
The amazing Dillon gown features a structured, boned bodice with built in cups for a super comfortable fit. This gown features a bold, yet soft floral lace main layer, draped over French Chantilly lace. Hints of soft Italian tulle in soft blush, along with a gathered tier in the skirt lends a touch of the boheme to this whimsical wedding dress. Coming soon to retailers near you.