The Bride Vibe

The Dress Tribe x Wild at Heart Bridal Sweden Editorial

Behind the scenes

In the video we take you behind the scenes of the amazing shoot we did for the pop up shot on the stunning island of Brännö island close to Göteborg. Video shot by the amazing DesignerKollektiv.

The love story between Wild at Heart Bridal and The Dress Tribe began in December 2019 when WaH boutique owner, Annika and her husband Jeroen were in London shooting for a campaign for designer, Bon Bride. Our love of all things bridal, margaritas (easy on the salt) and 'short story, long' conversations began....

Covid 19 hit and over just a few Intstagram DM's, an idea was borne. Out of the darkness comes light and our light was our pop-up baby collab! Within a few short weeks, we were able to share the news with our selected designers (eek!). We started getting positive responses from all of them and they were all aboard the Scandinavia train! After reams of WhatsApp messages between the pair, a billion shared mood boards, bi-weekly conf calls, we are nearing the 6 week mark when we will be welcoming brides in our pop up shop in Gothenburg, Sweden and we just CANNOT WAIT!

For now, we are delighted to share with you the imagery from the campaign, we hope you love it! Photographer Jeroen Noordzij

Appointments are filling up fast so to book please head to to secure your spot!

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The venue is located at Drottninggatan 54 - The English translation of the street means 'Queens Street', which could not be more fitting. We cannot wait to meet our Queens and help them find their dress!

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We were pretty happy we found a venue!

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(Temple by) Bo & Luca

These gowns are for the bohemian chic bride that wants to look effortlessly beautiful on her wedding day Bo & Luca wedding dresses evoke a sense of nostalgia with their intricate beadwork and original designs. Perfect for dancing under the stars, where the beads will catch the shimmering lights and make you shine even more!

Price Range: €1.500 - €4.900

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Rime Arodaky

We envision these gowns for the bride who isn’t afraid to be herself and feels great in her own skin. She is cool, sexy, feminine, independent and full of life. She prefers ‘less is more’ and subtle and extraordinary details. She will recognize this in the bridal gowns by Rime Arodaky, the rock & roll designer from Paris famous for her luxurious fabrics, original designs and amazing embroideries. All dresses are handmade in Paris.

Price Range: €2.900 - €4.600

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Alexandra Grecco

We envision these gowns for the elegant bride with effortless style. Floral embellishments, romantic flutter sleeves or pure minimalism, each style is made of high quality fabrics which make these dresses look like they’re straight from a fairytale. All gowns are hand made in New York City.

Price Range: €2.700 - €5.500

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Bon Bride

Bon Bridé creates understated yet striking wedding dresses for women who dress for themselves. With feminist principles at its core, Bon Bridé does things differently, breaking from the norms of the modern wedding. Classic fits, minimal fabrics made from natural fibers and modern lines create a modern yet contemporary bridal style that is perfect for the bride who dares to stand out, by being herself.

Price Range: €1.750 - €2.900

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Karen Willis Holmes

Seductive beads, pearls and glitter perfectly wrapped around your body. The Luxe collection by Karen Willis Holmes is for the bride that wants to shine, show of her curves and dares to be different. These bias cut gowns fall perfectly around the body while still being very comfortable to move in. We can definitely see these at a beautiful estate in summer or at a romantic winter wedding! The new ELOPE collection is modern and cool, perfect for that effortless civil wedding look!

Price Range: €2.700 - €3.500

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Prea James

"Simplicity is the ultimate sophistication," as Leonardo Da Vinci said. Prea James bridal is for the bride who loves smooth fabrics and minimalist designs with a unique touch. These gowns are for the modern minimalist. A mix of classic fits, sexy cut-outs and silky fabrics. Prea James wedding dresses are for the bride of now! Perfect if you are looking for a minimal statement wedding dress to shine in on your wedding day. All gowns are designed and handmade in Australia.

Price Range: €3.000 - €4.500

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Luna Bea

These gowns are for the romantic minimal bride that is looking for something that is statement, yet timeless. All Luna Bea gowns are made from ethically produced silk and handmade in the U.K. and honestly, they feel like a dream to wear. The way this fabric flows is just magical and we know once you try it on, you will never want to take it off.

Price Range: €2.500 - €3.350

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Margaux Tardits

Wedding dresses from Margaux Tardits are always slightly different than usual, due to the use of romantic fabrics combined with unique embroidered fabrics. These dresses are for the bride who dares to be different, always unique and dress stylishly, also on her wedding day. Detailed designs full of flowers or minimalistic silhouettes with cut-outs, provides each dress with a refined and timeless look. All dresses are made by hand in Paris.

Price Range: €3.500 - €4.500

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Lovers Society

These gowns are perfect for the understated bohemian bride! A mix of unique structured laces and minimal crepe create the most stunning shapes on your body. The Lovers Society gowns are feminine, sexy, cool and bohemian! For the bride who likes to stand out on her wedding day and show of her curves and personality! All Lovers Society wedding dresses are hand made in New Zealand.

Price Range: €2.100 - €2.900

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Laure de Sagazan

These wedding dresses are for the romantic bride looking for that effortless feel on her wedding day. Laure de Sagazan combines romantic French laces with a soft crepe to create that perfect French feel for your wedding look. Each wedding dress is perfectly crafted in the Laure de Sagazan atelier in Paris. These gowns are perfect for an outdoor, rustic or bohemian wedding! A perfect combination of sweet and sexy and modern yet timeless.

Price Range: €2.800 - €3.500

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Anais Anette

The wedding dresses of Anaïs Anette are a perfect combination between romantic and modern. With their soft flowing skirts and romantic laces these gowns are perfect for the bride that is looking for a timeless yet modern wedding dress. A bride who is not seduced by wedding dress trends but knows exactly what she wants to look like on her wedding day. All gowns are handmade in Canada.

Price Range: €2.500 - €3.000

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Rue de Seine

We envision these gowns for the vintage and eclectic bride who loves the thrill of adventures but also the coziness of dinner outside with friends and family. She loves to collect unique objects and in the search for her wedding dress she is no different. Rue de Seine gowns are inspired by traditional styles from all over the globe, giving them unique laces, fabrics and styles. All gowns are handmade in New Zealand.

Price Range: €2.800 - €3.800

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