Lovely Bride | Rochester

Victor United States

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day. Not the glitz and polish of weddings memorialized in gilded frames. The wedding dress shopping experience lagged way behind, with its exclusionary and formal feel.

So Lanie plucked some of her designers right off of Etsy, and opened a boutique in a West Village townhouse in April 2010. Welcome home Lovely Bride! The sales stylists were fun, not judgey. The dresses were crafted, not produced. And the decor was light-hearted, not heavy. This unique style set the new standard for what bridal shopping could be!

Our gowns range from $1,800 to about $4,000.

72 West Main Street, Victor, NY, USA

lovelybride.com/stores/rochester-bridal-shop/

PARKING
At Lovely Rochester, we have a lot adjacent to the building for parking.

So that we can give each bride our undivided attention, our shop is by appointment only, and cannot accommodate walk-ins. We require private appointments to try on both wedding gowns and accessories.

First Appointments at our Western NY location are 120 minutes in length. We dedicate a stylist to finding you a gown, so bring your 'I do' crew be ready to buy! Just looking? Give us a buzz...we'll have you in to browse!

We recommend that you limit your party to three or less during your visit at Lovely. We are cozy little boutiques with limited seating and we have found that the opinions of a trusted few always make for an easier decision for you. For larger parties, please choose a salon that best fits your number of people, and we ask that you bring no more than four max as space is limited.

Monday:

Tuesday:

Wednesday:

Thursday:

Friday:

Saturday:

Sunday:

Closed

Closed

10am - 6pm

11am - 8pm

10am - 6pm

10am - 6pm

11am - 5pm

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day. Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process. Lovely has recommended tailors in each of our shops, so contact your local store for a referral. We recommend starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

We do not tailor in our stores. We prefer that you visit one of our recommended tailors, since they have all of the tools they need inside their shops. We don’t have any required alterations packages, which means you only pay for what you need to have done to make your gown fit like a glove.

We carry an assortment of accessories including veils, sashes, hair pieces and jewelry.

Hi Lovelies –

I’m Katie, the owner of Lovely Bride Rochester. People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses?

I’m so honored you’ve decided to shop with us! I care about every bride who visits, and arrive at the shop each day hoping to make their wedding dress experience as fun and easy as possible. I challenge the entire team here at Lovely to live up to the standard of being the most exclusive, INCLUSIVE bridal shop around – and hope that translates to every aspect of your experience with is.

We will be so excited if you join our Bridal Club and officially become one of “ourlovelies.” But more importantly, I hope your wedding journey is as unique and joyful as you deserve it to be!

XO
Katie

We carry an assortment of accessories including veils, sashes, hair pieces and jewelry.

Hi Lovelies –

I’m Katie, the owner of Lovely Bride Rochester. People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses?

I’m so honored you’ve decided to shop with us! I care about every bride who visits, and arrive at the shop each day hoping to make their wedding dress experience as fun and easy as possible. I challenge the entire team here at Lovely to live up to the standard of being the most exclusive, INCLUSIVE bridal shop around – and hope that translates to every aspect of your experience with is.

We will be so excited if you join our Bridal Club and officially become one of “ourlovelies.” But more importantly, I hope your wedding journey is as unique and joyful as you deserve it to be!

XO
Katie

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day. Not the glitz and polish of weddings memorialized in gilded frames. The wedding dress shopping experience lagged way behind, with its exclusionary and formal feel.

So Lanie plucked some of her designers right off of Etsy, and opened a boutique in a West Village townhouse in April 2010. Welcome home Lovely Bride! The sales stylists were fun, not judgey. The dresses were crafted, not produced. And the decor was light-hearted, not heavy. This unique style set the new standard for what bridal shopping could be!

Our gowns range from $1,800 to about $4,000.

72 West Main Street, Victor, NY, USA

lovelybride.com/stores/rochester-bridal-shop/

PARKING
At Lovely Rochester, we have a lot adjacent to the building for parking.

So that we can give each bride our undivided attention, our shop is by appointment only, and cannot accommodate walk-ins. We require private appointments to try on both wedding gowns and accessories.

First Appointments at our Western NY location are 120 minutes in length. We dedicate a stylist to finding you a gown, so bring your 'I do' crew be ready to buy! Just looking? Give us a buzz...we'll have you in to browse!

We recommend that you limit your party to three or less during your visit at Lovely. We are cozy little boutiques with limited seating and we have found that the opinions of a trusted few always make for an easier decision for you. For larger parties, please choose a salon that best fits your number of people, and we ask that you bring no more than four max as space is limited.

Monday:

Tuesday:

Wednesday:

Thursday:

Friday:

Saturday:

Sunday:

Closed

Closed

10am - 6pm

11am - 8pm

10am - 6pm

10am - 6pm

11am - 5pm

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day. Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process. Lovely has recommended tailors in each of our shops, so contact your local store for a referral. We recommend starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

We do not tailor in our stores. We prefer that you visit one of our recommended tailors, since they have all of the tools they need inside their shops. We don’t have any required alterations packages, which means you only pay for what you need to have done to make your gown fit like a glove.

We carry an assortment of accessories including veils, sashes, hair pieces and jewelry.

Hi Lovelies –

I’m Katie, the owner of Lovely Bride Rochester. People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses?

I’m so honored you’ve decided to shop with us! I care about every bride who visits, and arrive at the shop each day hoping to make their wedding dress experience as fun and easy as possible. I challenge the entire team here at Lovely to live up to the standard of being the most exclusive, INCLUSIVE bridal shop around – and hope that translates to every aspect of your experience with is.

We will be so excited if you join our Bridal Club and officially become one of “ourlovelies.” But more importantly, I hope your wedding journey is as unique and joyful as you deserve it to be!

XO
Katie

We carry an assortment of accessories including veils, sashes, hair pieces and jewelry.

Hi Lovelies –

I’m Katie, the owner of Lovely Bride Rochester. People often ask me why I decided to open a Lovely in Western New York and I always say…why not? Don’t girls everywhere need cool wedding dresses?

I’m so honored you’ve decided to shop with us! I care about every bride who visits, and arrive at the shop each day hoping to make their wedding dress experience as fun and easy as possible. I challenge the entire team here at Lovely to live up to the standard of being the most exclusive, INCLUSIVE bridal shop around – and hope that translates to every aspect of your experience with is.

We will be so excited if you join our Bridal Club and officially become one of “ourlovelies.” But more importantly, I hope your wedding journey is as unique and joyful as you deserve it to be!

XO
Katie

Dresses


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