Lovely Bride | New York

New York United States

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day. Not the glitz and polish of weddings memorialized in gilded frames. The wedding dress shopping experience lagged way behind, with its exclusionary and formal feel.

182 Duane Street, New York, NY, USA

lovelybride.com/stores/new-york-city-bridal-shop/

PARKING
The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.

First Appointments at our NYC location are 90 minutes in length. We dedicate a stylist to finding you a gown, so bring your 'I do' crew be ready to buy! Just looking? Give us a buzz...we'll have you in to browse!

Monday:

Tuesday:

Wednesday:

Thursday:

Friday:

Saturday:

Sunday:

Closed

10am - 8pm

10am - 8pm

10am - 8pm

10am - 8pm

9am - 7pm

9am - 7pm

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day. Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process. Lovely has recommended tailors in each of our shops, so contact your local store for a referral. We recommend allowing starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

We curate a fresh and diverse assortment from some of the Industries best accessory indie darlings.

I created Lovely to speak to brides who wanted to shop on their own terms. To go their own way. Ten years ago, you’d be hard pressed to find a bridal shop that didn’t carry a standard list of the ‘big name’ designers. But there was this amazing groundswell of indie designers stepping out with unique and edgy designs. I was set on being the retailer that stepped out with them and offer something new to brides. That is why we are called the ‘OG indie bridal shop’. Some of our first designers have incredible businesses today and we love the fact that we grew this indie bridal industry together.

We curate a fresh and diverse assortment from some of the Industries best accessory indie darlings.

I created Lovely to speak to brides who wanted to shop on their own terms. To go their own way. Ten years ago, you’d be hard pressed to find a bridal shop that didn’t carry a standard list of the ‘big name’ designers. But there was this amazing groundswell of indie designers stepping out with unique and edgy designs. I was set on being the retailer that stepped out with them and offer something new to brides. That is why we are called the ‘OG indie bridal shop’. Some of our first designers have incredible businesses today and we love the fact that we grew this indie bridal industry together.

Lovely Bride was borne of the concept that bridal could be way cooler. When the company was founded in 2009, there was a creative swell of bloggers, photographers, planners, florists and fashion designers doing things differently. A change was happening in weddings, and brides were looking for something more authentic and REAL for their wedding day. Not the glitz and polish of weddings memorialized in gilded frames. The wedding dress shopping experience lagged way behind, with its exclusionary and formal feel.

182 Duane Street, New York, NY, USA

lovelybride.com/stores/new-york-city-bridal-shop/

PARKING
The closest subway to our shop is the 1/2/3, which lets off on Chambers Street. If you are driving in, there are several parking garages, with the closest one being an Icon parking on Greenwich Street between Jay Street and Duane Street.

First Appointments at our NYC location are 90 minutes in length. We dedicate a stylist to finding you a gown, so bring your 'I do' crew be ready to buy! Just looking? Give us a buzz...we'll have you in to browse!

Monday:

Tuesday:

Wednesday:

Thursday:

Friday:

Saturday:

Sunday:

Closed

10am - 8pm

10am - 8pm

10am - 8pm

10am - 8pm

9am - 7pm

9am - 7pm

We like to order the dress as close to your current size as possible, but all bridal gowns need alterations to give it a perfect fit for your wedding day. Before picking up the gown you purchase at Lovely, we suggest you contact a tailor to schedule your appointment to start the fitting process. Lovely has recommended tailors in each of our shops, so contact your local store for a referral. We recommend allowing starting your alterations two months prior to the wedding date, so make sure to add this time onto the four to six months for gown production.

We curate a fresh and diverse assortment from some of the Industries best accessory indie darlings.

I created Lovely to speak to brides who wanted to shop on their own terms. To go their own way. Ten years ago, you’d be hard pressed to find a bridal shop that didn’t carry a standard list of the ‘big name’ designers. But there was this amazing groundswell of indie designers stepping out with unique and edgy designs. I was set on being the retailer that stepped out with them and offer something new to brides. That is why we are called the ‘OG indie bridal shop’. Some of our first designers have incredible businesses today and we love the fact that we grew this indie bridal industry together.

We curate a fresh and diverse assortment from some of the Industries best accessory indie darlings.

I created Lovely to speak to brides who wanted to shop on their own terms. To go their own way. Ten years ago, you’d be hard pressed to find a bridal shop that didn’t carry a standard list of the ‘big name’ designers. But there was this amazing groundswell of indie designers stepping out with unique and edgy designs. I was set on being the retailer that stepped out with them and offer something new to brides. That is why we are called the ‘OG indie bridal shop’. Some of our first designers have incredible businesses today and we love the fact that we grew this indie bridal industry together.

Dresses


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